As a marketing professional or a small business owner, most of the times the focus is on getting the first reaction from website visitors.
Retargeting is an effective method of influencing a second or third reaction for increased impact. It’s not something new, but it’s been around as a core-marketing function with the advancement of tracking technology.
This gives you chance to pull visitors back to your website, by presenting a tailored content to people who are already interested in what you have to offer.
And using iZooto’s in-depth segmentation you can retarget your subscriber by categorizing them on the basis of their activity, interests, and attributes.
For example, in an e-commerce website, sending a notification to subscribers who have added something to their cart and have not done the payment yet. Because reminding this set subscriber is more meaningful because their intent to buy will be very high than others. And as a marketeer, being able to interfere and communicate the necessary context to convince them to buy is very essential.
Through retargeting, you can easily give a customer a more personalized experience.
Use cases vary across segments, and marketers across verticals have different set of challenges. Some of the most popular use cases revolve around retargeting and automation.
There are 3 types of segments that we deal with:
Retargeting Campaigns for e-commerce
Digital marketing teams of online retail business exhaustively use push notifications as a communication channel. One of their big focus remains retargeting users abandoning cart. They also use sophisticated workflows to automate these notifications.
Here are some sample use cases for inspiration.
* # Ecommerce Activation
Segment your dormant users and win them back with targeted offers.
* # Reminder for abandoning Shopping Cart
Segment your user, who have abandoned their shopping cart.
Here are some useful links for the ecommerce domain:
1. Push Notification Templates For Ecommerce That Trigger Emotions.
2. Marketing using web-push notifications[e-commerce]
3. Use cases for Online retail Store.
These businesses focus on lead generation and lead nurturing over a period of time through multiple channels to drive sales. This includes B2B Businesses ( SaaS ), Banking and Financial service providers, Realty, Education. Profile of a typical user in these organisations varies from product managers to digital marketing managers.
Once a user starts using your software, you need to give them reasons to revisit your website. For example, you could remind them that their trial is about to be over. Users often don't keep track and such a reminder increases the chances of bringing the ball to your court. A special offer can double the chances for users clicking on the pay button.
Businesses in the travel and tourism sector thrive on validating customer intent and basis the customer persona, further cross sell them other products. For instance, users booking flight tickets could also get notified about the available hotels eateries in that city.
Below are a few more use cases:
* Price alerts
For more industry specific usecases, please have a look here.